Do you have any idea how having sales and mini-sessions may be hurting your photography business? I’m seeing a lot of talking about holiday sales and mini-sessions. I find myself often screaming into the void for them to stop doing that! It is one of the types of things that can often diminish the value of the brand they’re trying to build.

Your photography business is not a retail business. You’re providing people with a service. A service that has long been a luxury service; and many of you call yourselves luxury brands and talk about how you’re creating a luxury experience for your clients.