Should Women Use Their Married Names for Their Photography Business? Here’s Why You Might Want to Think Twice
I want to speak to the ladies in particular with this post, because this is about something that will uniquely affect the women in the photography business space. Choosing a name for your photography business is one of the biggest branding decisions you’ll ever make. It’s more than a label — it’s your professional identity, your marketing tool, and the brand your clients will remember you by.
This is something I’ve discussed with my great friend Casey Quist, of ShotXCasey.com. If you’re a woman photographer considering using your married name for your business, it might seem like the easy, sentimental choice. But before you commit, let’s have an honest, practical conversation about why it might not be the best move for your long-term brand strategy.
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