A couple of days ago Canon announced the release of the Canon EOS 5D Mark IV. What is supposed to be a legendary professional level camera. To give you the low down, below is the official information Canon provided.

Wedding and portrait photographers, nature and landscape shooters, as well as creative videographers will appreciate the brilliance and power that the EOS 5D Mark IV delivers.

Superb image quality is achieved with Canon’s all-new 30.4 Megapixel full-frame sensor, and highly-detailed 4K video is captured with ease.
Focus accuracy has been improved with a refined 61-point AF system and Canon’s revolutionary Dual Pixel CMOS AF for quick, smooth AF for both video and Live View shooting.

Fast operation is enhanced with Canon’s DIGIC 6+ Image Processor, which provides continuous shooting at up to 7.0 fps*.
Built-in Wi-Fi®**, GPS*** and an easy-to-navigate touch-panel LCD allow the camera to become an extension of you.

When quality matters, the Canon EOS 5D Mark IV helps deliver results to inspire even the most discerning image maker.
For me, here is the rub. Thirty megapixels.

Why in the world would I step down from the 50 megapixel Canon EOS 5D RS?
Granted I am guessing they took it down to 30 megapixels for speed of the frame rate.
Of course 30 megapixels is still more than 25.
The dual pixel raw is absolutely amazing. It allows you to sort of refocus a photo after you’ve already shot it!

That is pretty amazing in of itself.
The Canon EOS 5D Mark IV though does have a great high dynamic range.
And the amazing part is the HDR 4K video. That is absolutely amazing. I am thinking of getting a couple. One for use in the new studio.
And I would use the other for shooting videos. Especially since I’m wanting to do more film making.
This camera is a great bridge between video and stills.
The Canon 5D Mark IV is seriously going to be a game changer.
The asking price? A mere $4,000 for the body.