Do you have any idea how having sales and mini-sessions may be hurting your photography business? I’m seeing a lot of talking about holiday sales and mini-sessions. I find myself often screaming into the void for them to stop doing that! It is one of the types of things that can often diminish the value of the brand they’re trying to build.

Your photography business is not a retail business. You’re providing people with a service. A service that has long been a luxury service; and many of you call yourselves luxury brands and talk about how you’re creating a luxury experience for your clients.

When you look at true luxury brands like Bentley or Ferrari you’ll find they don’t do sales. A Bentley or Ferrari may be a quarter of a million dollars in May and it will be a quarter of a million dollars on labor day, mother’s day, black Friday and any other big sales day so why are boudoir photographers so quick to discount their work?

It’s not just the discounts either. It’s also those mini-sessions that seem to be making the ruonds in popularity these days. Those are in my opinion absolutely worse than discounts. Mini-sessions are a lot of work for very little money. It takes a lot of planning and a lot of work.

Forgetting the money aspect of mini-sessions; there really is no way to offer your clients a truly luxury experience when you are pushing clients through like a cattle call.

Really think about that. How can you properly service and create a luxury environment when you have several other clients at the same time to work with. That’s part of creating the luxury experience. Making sure your clients each have